We were reviewing our content from the first 2 shoots and it hit us that it might be too sexy for a fitness site. Don’t get me wrong we are aiming for sexy – but maybe having girls on their hands and knees doing leg lifts in tiny thongs is a bit much. I guess its a fine line – obviously we are pushing the http://www.shapesinmotion.com girls as the main thrust of the site when it is eventually launched in November. The concern is that the site will be too Maxim and not enough Nike.
This will be a completely non-nude site – that is defiantly a line we will never cross. The models we are shooting are not in anyway erotic models – is it silly to be concerned about the videos being too sexy?
We have lined up a shoot with a Miss Aerobics model – I think this girl is the current Miss Aerobics of the Czech Republic – so my thoughts are if we strayed a little to far away from sporty, this girl will likely bring us back on course.